Looking for a seasoned Marketing, Digital, or E-Commerce leader? Lets chat.

The digital space is constantly evolving, and I thrive on that pace. By combining data-driven decisions with creative problem-solving, I’ve led projects that range from replatforming entire sites to designing impactful brand campaigns. Each initiative, no matter how large or small, is driven by the same ethos: understand the customer, meet them where they are, and exceed their expectations.

  • E-Commerce Strategy & Roadmapping

    Defining a clear vision for digital growth (short & long-term).

    Integrating business objectives with market trends and consumer insights.

    Omnichannel, marketplaces, DTC, and Amazon.

  • Full-Funnel Marketing & Growth

    Optimizing paid media channels (search, social, retail media) for better ROAS.

    Crafting influencer and content campaigns to drive authentic engagement.

    Fine-tuning SEO and keyword strategies to boost organic traffic.

  • Digital Transformation

    Leading site redesigns and backend migrations on platforms like Shopify, Magento, or custom solutions.

    Prioritizing a seamless customer experience and minimal downtime.

    Driving enterprise-level change.

  • P&L & Budget Management

    Allocating digital budgets effectively for maximum ROI.

    Analyzing metrics like AOV, CPA, and conversion rates to refine spending.

    Delivering profitable e-commerce growth.

  • Team Leadership & Collaboration

    Setting up efficient workflows with cross-functional teams (IT, Dev, Marketing).

    Growing and leading teams.

    Championing a culture of shared accountability and open communication.

  • Content Strategy

    Influencer & UGC campaigns

    Site content & UX

    Retail & Amazon brand pages and PDPs

    Channel strategy and deployment