Hi, I’m Ada.
I’m a marketing executive and consultant based out of Brooklyn, NY with over 10 years of experience in branding, digital marketing, e-commerce, social media, content production, product development, GTM strategy, and digital transformation.
I’ve navigated nearly every corner of the e-commerce world—agency side, brand side, niche specialty, and corporate. With a background spanning Brand Management, Social Media, and E-Commerce, it’s this broad exposure that gives me a unique ability to see the big picture and execute on the details. Whether launching new product lines from DTC to Amazon, building influencer campaigns, or handling digital P&Ls for household-name brands, my focus remains on one thing: delivering results that matter.
My breadth of experience means I can adapt to any challenge and deliver bespoke solutions across a wide variety of business needs:
Tailored Strategies
DTC growth
Site upgrades and replatforming
Digital launches and product development
Omnichannel e-commerce
Retention & Loyalty solutions
Retail Media
Marketing Technology
Promotions & Merchandising
Specialized Industries
CPG
Food & Beverage
Alcohol
Beauty & Skincare
Wellness & Personal Care
Skills
Shopify & Proprietary Platforms
Google Analytics, GA4
Klaviyo, MailChimp, Attentive
SEO
A/B Testing Tools
Instacart, Criteo, RMNs, Amazon Ads
Tableau
Forecasting
Verticals
Brand Management
E-Commerce
Digital Transformation
DTC
User Experience Design
Agency Management