All-New Joshcellars.com
E-Commerce, UX/UI, Branding, Copywriting
2023
Role: Project Lead
In 2022, Josh Cellars completed the development of our all-new Brand World, encompassing a modern brand identity for our Base and Reserve lines.
Rather than a simple revamp of joshcellars.com, I realized that the site was primed for an overall upgrade and replatforming to truly offer an immersive brand experience, enhanced UX, and upgraded Shopify Plus selling features to drive DTC sales and storytelling.
Key Enhancements
Mobile-first design
Improved UX
Amplification of subscription services
Lead generation
Drive awareness for new Brand World
Replatforming to Shopify Plus
SEO
Optimized PDPs
Quiz
Results
Engagement +50%
CVR +10%
Bounce rate -30%
New customers +11%
Overall DTC profitability +90%
Optimized PLPs
Enhanced PDPs with improved SEO
Custom Quiz
Improved Subscription Offerings
All-New Recipes
Custom Reserve Branding