https://www.helloada.net/about daily 0.75 2025-04-17 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/de3c1e6a-42f6-43eb-a2cb-7a7516efbebf/BetterPic-Export-8d61e437-69e2-49f1-9ac7-df51920be20b-image-9.jpg About - Hi, I’m Ada. I’m a marketing executive and consultant based out of Brooklyn, NY with over 10 years of experience in branding, digital marketing, e-commerce, social media, content production, product development, GTM strategy, and digital transformation. I’ve navigated nearly every corner of the e-commerce world—agency side, brand side, niche specialty, and corporate. With a background spanning Brand Management, Social Media, and E-Commerce, it’s this broad exposure that gives me a unique ability to see the big picture and execute on the details. Whether launching new product lines from DTC to Amazon, building influencer campaigns, or handling digital P&Ls for household-name brands, my focus remains on one thing: delivering results that matter. https://www.helloada.net/offerings daily 0.75 2025-04-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Offerings https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Offerings https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Offerings https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Offerings https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Offerings https://www.helloada.net/home-1 daily 1.0 2025-04-10 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/aea7cedf-cc1b-4f7a-a3ee-dbb42d229b9f/No7-Beauty-Company_All-Brands-small+copy.jpg Home (new) https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/be636226-b47e-4398-b235-a20887237b04/c7381f26c70fdd1504b0a77aba0dc515c983e43f-800x800+copy.jpg Home (new) https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/ff796e15-40a3-4821-88d9-d232b0b4e34c/IMG_9653.jpg Home (new) https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/78cfd4f8-456e-4a8b-b1f8-5bc0fae883e2/Screenshot+2025-03-24+at+4.16.28%E2%80%AFPM.png Home (new) https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/0d6943fb-4094-422a-8f94-7f5fe366742b/flex-reusable-menstrual-disc+copy.jpg Home (new) https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/396d95b2-7d9d-47c2-8a4e-7fe44455d50f/6-min-555x555.jpg Home (new) https://www.helloada.net/casestudies daily 0.75 2025-04-03 https://www.helloada.net/casestudies/influencer-campaigns monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/ec340d3e-5ada-480f-8102-0392befe14e9/Screen+Shot+2022-03-16+at+5.50.19+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/f39f7aba-3c08-4843-8875-c386d92d2a3d/Screen+Shot+2022-03-16+at+5.50.54+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/ceb24e44-39c4-4488-b583-368f67723e1d/Screen+Shot+2022-03-16+at+5.51.26+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/24c6f629-d907-4614-9dfa-d2021cb52dbb/Screen+Shot+2022-03-16+at+5.51.40+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/bf93817e-7414-4467-818b-7381cc3b6d9a/Screen+Shot+2022-03-16+at+5.52.03+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/4977867a-378c-4865-82b6-4c04f6ace13d/Screen+Shot+2022-03-16+at+5.52.18+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/42f9ccda-e777-4a45-b325-6816c2d45c13/Screen+Shot+2022-03-16+at+5.52.31+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/8a6d6594-c1c3-405c-8e39-74fdfe3daf9a/Screen+Shot+2022-03-16+at+5.52.38+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/f156e04a-581c-49db-a4de-d12619998819/Screen+Shot+2022-03-16+at+5.52.48+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/edfffb12-b952-42b8-a7ce-9e4f575a1798/Screen+Shot+2022-03-16+at+5.52.54+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/90ce6667-ad4a-4f82-a4fe-71922f210dd4/Screen+Shot+2022-03-16+at+5.53.01+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/864d10b3-1a7a-4344-b4d0-7c3e225be90f/Screen+Shot+2022-03-16+at+5.53.08+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/85ef13f7-da1c-484f-93a8-4639b3e2ce85/Screen+Shot+2022-03-16+at+5.53.17+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/23ec7162-d352-4896-b4b4-74ddfd4cceac/Screen+Shot+2022-03-16+at+5.53.22+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/ade381cc-0c06-4145-b4ae-1f4e81e9840d/Screen+Shot+2022-03-16+at+5.53.29+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/c5034633-6a5e-4509-bb03-debd1adab673/Screen+Shot+2022-03-16+at+5.46.26+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/79cc4a6e-8eb3-49d3-959f-c6188882b808/Screen+Shot+2022-03-16+at+5.53.37+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/66acf431-31f2-4c84-b2b2-2926bf8da220/kate-romanoff-kate_romanoff-C5565F3A-69-293876.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/34e3fc2a-9a3c-4d80-a7da-369c0690c739/krisztina-paskuly-krisztina__1-FE6A19A1-20-295786.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/66d62318-83d0-4a27-8a13-d313fbd83d52/9A935CCB-28BD-4DA2-9BB0-5968601CF814-293056.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/3772ea92-4f1d-4b1e-85f5-97019c082114/97235AAA-FE4B-45B7-982E-EF27DB3BECE5-219971.jpeg Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/eb21b39a-e1ec-4e82-9771-ddacc3a0d1be/Screen+Shot+2022-03-17+at+2.28.44+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/65bf2523-a183-46dd-8cbc-02d4597831c4/Screen+Shot+2022-03-17+at+2.28.55+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/e1f330cd-3030-4cf4-8224-6d9fcb75143f/Screen+Shot+2022-03-17+at+2.29.16+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1dd72433-f921-471c-ac59-d1b31caeba83/Screen+Shot+2022-03-17+at+12.15.34+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/242f23f2-4005-40a3-8152-14f29c425a63/Screen+Shot+2022-03-17+at+12.16.27+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/d99ba5aa-db8b-400b-a926-04c815aa3b55/Screen+Shot+2022-03-17+at+12.18.23+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/2a1c31ab-b80e-4f1e-b359-06f13840b94d/Screen+Shot+2022-03-17+at+12.18.36+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/822e0577-5283-4edd-80c6-81e7dfc9f695/Screen+Shot+2022-03-17+at+12.21.56+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/02a2b890-1768-46bc-be87-5fb969732919/Screen+Shot+2022-03-17+at+12.22.33+PM.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/bc4ddda5-adde-4535-bc9b-071115057858/anna-voloshyna-annavoloshynacooks-Charleys-2-250871.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/a0ecbe44-7c2b-4ad4-947a-d91296a701de/anna-voloshyna-annavoloshynacooks-Charleys-6-250869.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/b0d4420b-c1c7-46d0-b018-5a40ac2291ac/ashley-grauer-ashley_ann____-478CC07124A-250844.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1d134ece-ab3e-4a5b-a5b7-202255cec910/ashley-grauer-ashley_ann____-066874F3274-250852.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/73781079-f181-4d63-9d84-38a134c92495/camila-filgueiras-filgueiras.kaca-e_Charles-7-250866.png Case Studies - Influencer Campaigns https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/825f4305-d290-4041-8acb-fe352680f2fe/DSC08254-250827.png Case Studies - Influencer Campaigns https://www.helloada.net/casestudies/joshcellarscom-redesign monthly 0.5 2025-03-24 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/690655e5-db77-4489-9cec-920278d9f9c6/2.png https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/77b309f1-dfa3-4249-991c-21f0e24d187e/1.png https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/85b06470-c32d-47fe-b59b-b5c9ed104af4/Screenshot+2025-03-24+at+3.26.06%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign Optimized PLPs https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/ad779aa0-2ac3-41e5-90e1-172ba2f1d536/Screenshot+2025-03-24+at+3.26.47%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign Enhanced PDPs with improved SEO https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/24196ea3-bcbb-440a-aea4-448d0dc7522b/Screenshot+2025-03-24+at+3.27.00%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign Custom Quiz https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/552ba61a-4397-45c2-aa70-16bca971be81/Screenshot+2025-03-24+at+3.27.12%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign Improved Subscription Offerings https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/b8b26f97-ab20-461e-b59f-d29bbb217df4/Screenshot+2025-03-24+at+3.27.43%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign All-New Recipes https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/0ba6c2b1-5410-43d7-bd95-d339bf6e8c17/Screenshot+2025-03-24+at+3.28.57%E2%80%AFPM.png Case Studies - Joshcellars.com Redesign Custom Reserve Branding https://www.helloada.net/casestudies/custom-label-holiday-campaign monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/591cc9d1-0ab3-402d-8d7f-28a09b58b136/630f0681-6578-32ab-7247-f9511e054696.png https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/156264a1-971e-4d1a-899d-703bf9191a1a/883e4697-f522-ba0d-c1b6-b1397e682a4c.jpg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/707db636-594f-4a27-aafb-60193608e7ea/IMG_9691.jpeg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/84cd4efd-e878-4431-8350-a0349ca1d009/custom+label+image.jpg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/17e573ec-3fb3-4a9a-a9d6-3f83b1b20d8a/josh-wine-label+copy.jpg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/f9bb4519-6a94-4818-9d42-f71cd56808d9/Ordering-a-FREE-Wine-Label-from-Josh-Cellars-1+copy.jpg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/2495e89c-2fb9-46f0-a822-d38470a721f1/IMG_9692.jpeg Case Studies - Josh Cellars Custom Label Holiday Campaign https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/942a7967-8635-49c9-b770-89602f0036d2/IMG_9693.jpeg Case Studies - Josh Cellars Custom Label Holiday Campaign https://www.helloada.net/casestudies/three-little-pigs-rebrand monthly 0.5 2022-03-13 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/bff73966-d1fa-4a7a-a817-92ffde1acbb2/Screen+Shot+2022-03-13+at+2.06.07+PM.png Case Studies - Three Little Pigs Rebrand Purveyors and manufacturers of French-style pâté and charcuterie since 1975, by 2019 the brand was facing a few distinct challenges: changing tastes had made awareness of pâté (their core product line) low among younger consumers, and without a strong brand foundation there was little cohesion across new product lines. https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/0b56500b-a12e-4180-b3cd-e7046ae90ab0/3lp.png Case Studies - Three Little Pigs Rebrand As we expanded our offerings outside our core to new formats and new snacking items, there was little cohesion in our design. https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1647458119115-1YAJL5VQ4SQ1BVTXVWG4/new+logo.jpeg Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1647458464836-90E7X6RKSTTF0QF8ZL9E/PJPR+square.png Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1647467004031-7DVAQ44OYYGKDD73I8IZ/Screen+Shot+2022-03-16+at+5.42.18+PM.png Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1647378013304-CLXHAWPX2QZYOUSCZYRX/Screen%2BShot%2B2022-03-13%2Bat%2B2.06.07%2BPM.jpg Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/0821d640-3813-4a68-8105-c499cd166df1/PJPR+beauty+shot.jpeg Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/e3fb5b58-8b82-4a3c-8171-399b41714404/Screen+Shot+2022-03-15+at+4.58.32+PM.png Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1647378085380-2MZ4V9DZ5YCWSATD2UIZ/Screen%2BShot%2B2022-03-13%2Bat%2B2.06.07%2BPM.jpg Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/7e2f0407-a7ff-495c-94ce-543d1f866dc1/Screen+Shot+2022-03-15+at+5.03.19+PM.png Case Studies - Three Little Pigs Rebrand https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/a40948b3-e635-401c-bbc3-d3236bed7b17/Screen+Shot+2022-03-15+at+5.02.52+PM.png Case Studies - Three Little Pigs Rebrand https://www.helloada.net/casestudies/wines-of-provence-content-strategy monthly 0.5 2022-03-15 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/4b6bdc07-07e4-40c5-a9b0-874521781f80/provence+logo.jpeg Case Studies - Wines of Provence Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/e0ff8ba3-4c4d-4d8a-87c0-af4ec6531b0e/Black+Friday.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/967a7cb9-f446-4a1a-8aa3-01fdae8a09ed/Ice+Cream+Day.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/d561a851-98be-4428-9286-08c848f4ca0f/Pumpkin+Pie.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/75f273f0-d9a7-42fa-8a80-95c09c88cd89/Spring+Elegance.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/8f6444ac-ab72-4916-88bf-4ad090a4a073/Thanksgiving.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/2a3cd38f-6f09-401c-b6eb-f6c9743b29e9/Wedding+Season.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1ac80153-c3a2-44e4-aca9-d12a731326ef/Bastille+Day.jpg Case Studies - Wines of Provence Content Strategy https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/5c57c8c0-a278-4980-b16f-47c44ac17a30/Work.jpg Case Studies - Wines of Provence Content Strategy https://www.helloada.net/casestudies/website-development monthly 0.5 2022-03-15 https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/f84a9497-437f-46e5-a239-9a594eaefa75/Screen+Shot+2022-03-16+at+3.35.58+PM.png Case Studies - Three Little Pigs Website Upgrade - Homepage: Top of funnel: unable to track conversions, making it impossible to accurately run social media ads and run prospecting ads Missing headers, broken links, difficult to update CMS in order to improve organic SEO Mid funnel: missing lead generation fields on contact page or via a pop up (and the back-end was unable to integrate with our email marketing platform) End funnel conversions: missing CTA or product information on homepage https://images.squarespace-cdn.com/content/v1/622e411e41736a50a496b052/1aba31a6-bc43-4cf7-9ae2-85e3e05a03d8/screenshots.png Case Studies - 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